SURGICAL DEMONSTRATION

Intersphincteric surgical treatment administration  

Brief

We were tasked with the creation of a global series of videos demonstrating the application of a therapy for perianal fistulas.

Creative

The location of the surgical site on the patient made clear camera access extremely challenging. We addressed this by using multiple remote and manned cameras, including a go-pro on the surgeon’s forehead. 

Deliverables

We created 4 versions of the video for multilanguage adaptation, as well as use online and at congress presentations