HCP TRAINING

Procedure training videos for use of injectable device aimed at nurses.

Brief

A global pharma company wanted to introduce their new syringe. We created a set of instructional films, for patients and for HCPs, on how to use this new device.

Creative

We went through a rigorous drafting and rewriting process to get all scripts signed off. Meticulous storyboarding helped development of both the live action shoot and the CGI animation. Superior production values reflected the high quality of the product and wordlessly elevated the brand message. Knowing that the aesthetic of the educational materials will reflect onto the perception of the product, we ensured that every detail was executed perfectly.

Deliverables

We delivered four short films that were the global master assets aimed at educating sales reps, HCPs and patients across multiple territories.

See behind the scenes footage of our studio shoot: