MULTICHANNEL CAMPAIGN FOR PAYER COMMUNICATION - ONCOLOGY
We created a suite of creative assets to deliver timely information to HTA/Payers around safety and the burden of adverse events to patients, HCPs and healthcare systems across in Europe and South America
Building on client assets that included peer reviewed articles and symposia, we created banners, e-mails, videos, social posts, infographics and slide decks around focussed messaging and effective calls to action. The assets were distributed in three phases through carefully selected 3rd party media drivers to quickly mobilise and reach payers where they are.
The results were spectacular delivering 33,000 total engagements and exceeding targets across the board. The video assets were especially successful with the LinkedIn video posts earning 322% of the client’s goal.
“Thank you and the Team for making this undertaking a success. And also, for your precise, insightful observations. [We were] very impressed about the depth, scope, and learnings achieved in the campaign. We’re both grateful for the learnings and journey together.”