INTERNAL & EXTERNAL THOUGHT LEADERSHIP
Corporate comms: Thought Leadership Video Interviews for Kite Gilead
Brief
Unify internal teams during post-merger period through demonstrating Kite/Gilead’s worldwide leadership in a highly innovative and specialised field of medicine.
Creative
Opting for a cinematic aesthetic, we got each of the executives moving around different locations to both express themselves more freely and increase viewer engagement.
Deliverables
A series of short films, aimed at healthcare professionals and the wider pharma industry. Achieved multiregional regulatory compliance.
Results
16,568 verified views on carefully selected channels targeted to HCPs across Europe. Primary publication partner pharmaphorum reported the series as the most popular on the site for that year. The client also published on LinkedIn with SEO/paid support and reported excellent take up internally and externally. Affiliates in three countries repurposed the videos for use in recruitment. A supercut was subsequently used for several conferences both internal and external.
See the videos published on pharmaphorum:
