RARE DISEASE
Perspectives of SMA patients filmed at a conference in Anaheim, CA
Brief
Produce a series of videos destined for social media. We interviewed individuals and families affected by Spinal Muscular Atrophy, as well as medical experts who gave us their professional insight.
Creative
Working with our talented US production team, we recorded over a dozen interviews on location in Los Angeles. Sensitivity was a big concern for us. Many of the people we were interviewing had no experience talking to camera, so we made sure that everyone was comfortable and felt cared for during the shoot.
Deliverables
We carefully selected sections of the interviews that were 30 to 60 seconds long, added graphics and subtitles and sent them off to the client to be posted on social media. In addition, we also created asset files of the videos to be localised and released by global territories.
Watch the videos on Genentech’s website:
