Leverage the Power of Social Medial Influencers #COVID-19
During the ongoing COVID-19 pandemic, it's more important than ever to find creative ways to engage with the general public. There is a lot of misinformation (fake news) being disseminated online which can be, in some cases, more dangerous than the virus itself! It is therefore important, as healthcare communicators and digital disrupters, to support our industry in leveraging social influencers to deliver evidence-based information to their audiences. This resonates far more than presenting cold hard facts delivered by scientists and politicians on the news.
A good example of this, is the short documentary film our production arm Streaming Well produced last year called '15 Minutes of Fury'. It came about as a reaction to the alarming stat, that 3/4 of suicides were committed by men aged 20-49 in the UK. In collaboration with AFTV, Mind, Mental Health Foundation, Healthware Group, and UFF - Ultimate Football Fan we raised awareness and addressed the stigma around mental health conversations in grassroots footballing communities, by leveraging the power of social media influencers such as Robbie Lyle, DT and Claude.
The film launched on #WorldMentalHealthDay 2019 and generated over 200,000 (organic) views in just 10 days! What's more, it resonated with AFTV's audience boasting average viewership rates of 6-7 minutes (industry standard is 30 secs). Fans from rival clubs, who dislike Arsenal, praised AFTV for tackling this important issue.
If you’ve not seen the film, you can watch it in its entirety below:
See some of the comments from fans who watched the documentary on Youtube:
“The best video i have ever seen in this channel, THANKS VERY MUCH to the AFTV family at large. NOt only do you provide us with sports stories that we love, but also you have served us with love and reason to share our love with other football fans. Thanks.”
“Brilliant brilliant brilliant! This is how one should use platforms such as these. And kudos to the guys for being vulnerable and sharing their stories. Takes guts and courage which not everyone can muster.”
“Bring it on Netflix.Everybody needs to see this atleast once ‘FFS’.AFTV reaching greatest heights and doing the best social service,and carrying the best message ever! Love ya,Robbie,and the whole AFTV team deserve a standing applause ❤️”
“Hats off to Claude for being so open about it . Robbie deserves a lot of praise for doing what he does, well done sir👍👍. From a West Ham fan ⚒⚒⚒”
“A very touching video. Claude brought tears to my eyes. Thank you Claude for sharing your mental health issues. I and many others really appreciate you very much 💗 I have shared this video on the Vodafone platform as they have a global employee mental health & wellbeing programme”
“It’s not just Football. It happens in all aspects of life. Instead of putting eachother down, let’s use this opportunity to help eachother. We can all help eachother from just supporting eachother online. Remember a rising tide raises all the ships, so spend some time checking out eachothers stuff and enjoy it for what it is and let’s all improve the quality of life on YouTube overall. 👍♥️”
“Brilliant and inspiring. I had no interest in watching this but so glad I did. Well done especially Robbie and Claude Thanks to you all.”
“Wow, this one brought me to tears guys. I’m someone who has only ever expressed my depression and anxiety to my best mate of years, and recently too. I can’t express enough how important it is to seek help or at least talk to someone. It’ll remind you that what you’re going through doesn’t mean you have any less value, because that’s how you feel. It’ll remind you that you are stronger than you think and can overcome the obstacles you face. So proud of AFTV for posting this, this one hit me in the feels lads hahah ”
To see the film on AFTV and read all the comments, please click here
For the past 10 years, SWM has been delivering creative work for our life-science clients.
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